The Audio Cynic·Writers·Heritage & Industry
Bill Leebens
Decades in high-end audio: Director of Marketing & Communications at PS Audio, founding editor of Copper magazine (97 issues), and editorial work across the industry. He writes about the market, the heritage, and the room where the decisions get made.
01Heritage & IndustryThe Brochure and the BenchMarketing describes the promise of ownership. The bench reveals the work required to keep that promise honest.5 min read
02Heritage & IndustryWhat a Warranty Promise Is Really SellingA warranty is more than a line in a brochure. It tells a buyer how a company thinks about risk, support, and the period after the sale.5 min read
03Heritage & IndustryThe Show Floor Is a Story TooA trade-show room communicates through layout, presentation, and attention as much as through specifications. Readers should know what that atmosphere can and cannot prove.5 min read
04Heritage & IndustryWhen a New Model Replaces a Good OneA replacement cycle can signal real progress, but it can also turn a perfectly useful product into yesterday’s story before its useful life is over.5 min read
05Heritage & IndustryThe Review Starts Before Anyone Presses PlayA review is shaped by more than the listening session. The language around a product, its launch, and its place in the market starts much earlier.5 min read
06Heritage & IndustryWhy the Hi-Fi Industry Hates Repair - the marketing sideTj wrote about repair from the bench. I spent decades on the other side of the wall, selling the dream. Nobody sets out to build something unrepairable. It's just that repairability is a line item, and line items get cut.5 min read
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